If you’re like me, you should have a pre-defined purpose for investing time and money into your personal Brand. I usually recommend to people they answer these 3 questions before even spending a minute on their brand.
Over the past year, I’ve been very active on Instagram, one of the most popular visual (video & images) social networks out there. I decided to showcase my personal life on it as well as generate awareness of what I do for living. It’s somewhat part of my AIDA strategy.
The end goal is to make people take action by either hiring me as an eCommerce advisor or purchase some of my digital eCommerce training products.
On Instagram, you only have 1 way of generating traffic to your personal website using a clickable url which is available in your bio. It surprises me how many people forget to add one.
On my personal profile, I’ve been testing different websites. One of them was my own AlaaHassan.com and now, I’m testing my Clarity profile URL where people can book a call with me to discuss anything eCommerce related.
The Clarity URL is somewhat straight to the action I want people to take when they discover me whereas my website focuses more on helping people learn about who I am.
I figured why not send people directly to my booking page on Clarity since they somewhat know already who I am and what I do by simply reading my BIO as well as browsing my pics on Instagram.
So far, it’s working well 🙂
Got a couple of calls and loving it!
Try it. You should test different links and I recommend you use Bit.ly to track website clicks.
Have fun!