Built inside commerce.
Focused on growth.
I help brands, retailers, and the people responsible for growth make clearer decisions about ecommerce, advertising, customer acquisition, and what to do next.
Founder of Red Goat Digital and Ecommerce Training Academy.
Experience is useful only when it makes the next business decision clearer.
Years in ecommerce, brand and retail growth
Revenue driven
Brands scaled
Industries served
The advice comes from inside the business.
Alaa Hassan has spent more than 25 years inside ecommerce businesses, brands, and retailers. He has managed marketing, budgets, promotions, customer experience, and growth targets where the results had to show up in sales, not slide decks. That perspective now shapes the work he does with founders, marketing leaders, and teams responsible for profitable growth.
The focus is practical: products, margins, promotions, customers, channels, measurement, and the decisions that move the business forward.
Built inside brands and retailers. Not around them.
A career shaped by technology, ecommerce, retail, performance marketing, and the commercial realities behind growth.
1999–2001COMPUTER SCIENCE TECHNOLOGY & BUSINESS 1999–2001COMPUTER SCIENCE TECHNOLOGY & BUSINESS
Built my foundation in computer science technology and business, combining systems thinking with an early interest in ecommerce and how businesses grow.
1999–2001COMPUTER SCIENCE TECHNOLOGY & BUSINESS - 2001–2010
STARTED IN ECOMMERCE AT INETVIDEO.COM
Joined iNetVideo.com and began learning what turns an online store into a growth business.
2001–2010STARTED IN ECOMMERCE AT INETVIDEO.COM 2011ACHIEVED MY ECOMMERCE DREAM 2011ACHIEVED MY ECOMMERCE DREAM
Helped support the growth behind iNetVideo.com being named to the Inc. 500 and Inc. 5000 lists.
2011ACHIEVED MY ECOMMERCE DREAM - 2014
LAUNCHED ECOMMERCE TRAINING ACADEMY
Created Ecommerce Training Academy to give business owners and marketing teams practical growth education.
2014LAUNCHED ECOMMERCE TRAINING ACADEMY 2015JOINED BEYOND THE RACK 2015JOINED BEYOND THE RACK
Joined Beyond the Rack and expanded hands-on experience inside fast-moving ecommerce.
2015JOINED BEYOND THE RACK - 2016
JOINED LINEN CHEST
Became Director of Digital Marketing at Linen Chest, connecting marketing, promotions, and business goals.
2016JOINED LINEN CHEST 2019–PRESENTADVISOR, CONSULTANT, COACH & FOUNDER 2019–PRESENTADVISOR, CONSULTANT, COACH & FOUNDER
Supported 300+ brands with practical growth strategy while advising, consulting, coaching, and launching Red Goat in 2024.
2019–PRESENTADVISOR, CONSULTANT, COACH & FOUNDER
Three ways to turn experience into action.
HIRE MY AGENCY: RED GOAT
For brands and retailers that need paid advertising managed around a clear commercial plan, not disconnected channel activity.
Explore Red GoatPRIVATE ADVISORY
For founders, marketing leaders, and operators who need an experienced outside perspective on a growth decision, opportunity, challenge, or next move.
Book a paid advisory callEcommerce Training Academy
For teams and business owners who want practical education in ecommerce, advertising, conversion, and growth execution.
Explore the AcademyOne focused conversation.
A clearer next move.
Bring the decision you are working through. We will look at the business context, the available options, the commercial tradeoffs, and the next action that deserves attention.
Suitable for ecommerce growth decisions, paid media direction, retail and brand strategy, customer acquisition, team priorities, education, and founder or marketing leadership questions.
Book a paid advisory call
Practical growth experience,
shared with the people doing the work.
Alaa has spoken at ecommerce and retail events, led workshops, and taught teams in Canada, the United States, and Australia since 2005. The focus is always useful advice on ecommerce, advertising, and commercial growth.
Start with what you are trying to solve.
Whether you are considering Red Goat, booking an advisory call, planning a workshop, inviting Alaa to speak, or exploring another opportunity, share the context and the decision in front of you.
Get in touch
Tell me what you are working on and what you need to decide. Every message comes straight to me.