Last night on my way back home from the office, I was somewhat interested in learning more about how to improve my current conversion funnel for my personal brand.
I stumbled on this post by Crazyegg that speaks about the concept of creating a funnel using the AIDA concept.
A = Awareness
I = Interest
D = Desire
A = Action
I’m still tweaking mine but I somewhat know what I’m trying to achieve here. The ultimate goal is to have people either hire me as an advisor or purchase some of my online trainings. This means I have to focus mainly on generating Awareness, Interest and the Desire in working with me.
Today, I decided to launch awareness of who I am and what benefit I can bring to online retailers struggling with their eCommerce business. The first campaign is going to be on Facebook.
1. Generate awareness of my personal brand by promoting my Facebook page. This way people know who I am.
2. Generate awareness for my most popular service of providing eCommerce advising calls. This service is sort of a step in the door for me. It allows people to test my knowledge by minimizing the cost and risks associated with hiring a professional.
Let’s see how the ads perform. Stay tuned…
