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Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

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01My Passion for Everything eCommerce

It all started back in 2000. In order to graduate from Computer Science Technology, I was required to work at an established company for one semester.  Believe it or not, my application got rejected twice.

That’s when I was offered a programming position at iNetVideo.com, an online retailer of movies & video games.  After one month into the job, I fell in love with eCommerce.

Not only was I handling programming, I wanted to get involved in every aspect of the business (sales, merchandising, shipping, online marketing, customer service) – just about everything excited me.

When my 5 month contract ended, I wanted to continue working for the company.  That’s when I accepted the job even if I was going to get paid less than $9/hr.  I wasn’t thinking about the money.  It was all about the eCommerce experience.

Honestly, I think I was the luckiest person during that time.  6 months after being hired, the head of iNetVideo.com decided to leave and I was the only qualified person to replace him.  I accepted the opportunity and the rest was history.

I was able to take the company from $1million a year in sales to just over $19million in 2011.

During the past 14 years, I’ve tested many software solutions, launched numerous marketing campaigns, hired and fired tons of people, shipped over 5 million orders, created sophisticated systems to help us manage the business, attended & spoke at lots of eCommerce events and much more.

I live and breathe eCommerce from morning till night since 2000.

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