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Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

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Recommended Books

You Gotta Read The Book “Crush It” by Gary Vaynerchuk

September 27, 2014 by alaahassan

Crush it by Gary Vaynerchuk

Everyone has something that they’re passionate about. They wish they could do all day and night without having to worry about money. And, while those people are wishing, other people are doing. Gary Vaynerchuk is one of those people. In his book, “CRUSH IT! Why NOW is The Time to Cash in on Your Passion,” Gary talks about how he turned his own passion for wine into a lucrative career and illustrates how you can harness the power of the Internet to turn your own interests into a career. Or at least, that’s what the dust cover says. And that all sounds dandy, but does the book deliver on its promise? Find out in this “Cash in on Your Passion Book Review.

If you’ve ever watched any of Gary’s videos or heard him speak live, you know that he’s a passionate person. His energy and intensity is glaringly obvious within the first few moments that he has your attention. That’s probably why he’s so popular. You want to keep listening. Well, I’m happy to say that the same level of intensity applies to his written words. Translation: the book is a real page-turner. Honestly, I’m glad I had the opportunity to review the book.

It’s no secret that there are some books about success that were written by some questionable people. Either they haven’t truly achieved success themselves or they seem to stumble upon it accidentally. Gary’s rise to fame in the blogosphere and business world is evidence that he is not one of those authors. He truly has what it takes to be successful and inspire others to do the same. 

This book will inspire you to do great things in your life, but you have to be strong-willed enough to follow through on the steps Gary outlines for you. Actually, those steps are one thing that help this book stand apart from others in the same category. Many self-help books provide great information but fall short when it’s time to present actionable items.  

In another “Cash in on Your Passion” book review, the reviewer is a little harsh about Vanyerchuck’s topic selection. He felt that the actionable items were obvious to most people. I definitely do not agree. Sure, I was familiar with most of the topics presented, but I found the fresh perspective that Gary provides refreshing. After each chapter, I had to stop and take notes because my mind was racing with new and inspired ideas. 

The only drawback is that the book is a little shorter than I expected. Don’t get me wrong; I do appreciate that I didn’t have to read through a bunch of filler to get to each point, but I think there were some things that could have been explained in further detail. Overall, I would say that this book is definitely worth a read. And after you’re done, you can review the book to let us all know what you thought. Was it a life-changing experience? 

10 Must-Read Books About Personal Branding

September 27, 2014 by alaahassan

Personal Branding Books You Should Read

The benefits of developing a personal brand are numerous. It will increase your visibility, perceived value and earning potential. Although developing your personal brand may seem like a intimidating task, there are a lot of books out there that will guide you in creating a brand that will elevate you and make you stand out in a competitive market. Here is a list of my top ten books that will give you that little push and guidance in developing a brand that will work for you. It is time to grab the bull by the horn and take control of the brand that you want to be associated with.

Reinventing-You

 

Reinventing You By Dorie Clark
http://www.amazon.ca/Reinventing-You-Define-Imagine-Future/dp/1422144135

“In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.”

Me 2.0- Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success
By Dan Schawbel
http://www.amazon.ca/Me-2-0-Powerful-Achieve-Success/dp/1427798206

“Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.”

 

be your own brand book

Be Your Own Brand: A Breakthrough Formula For Standing Out from Crowd
By David McNally and Karl D Speak
http://www.amazon.com/Be-Your-Own-Brand-Achieve/dp/1605098108

“McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly your employer—and assessing your progress along the way.”

self marketing power book

Self Marketing Power: Branding Yourself as a Business of One
By: Jeff Beals
http://www.amazon.com/Self-Marketing-Power-Branding-Yourself/dp/097974380X

“In a competitive, global economy, you need to stand out. Whether you’re hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success.”

branding pays book

Branding Pays: The Five-Step System to Reinvent Your Personal Brand
By Karen Kang
http://www.amazon.com/BrandingPays-Five-Step-System-Reinvent-Personal/dp/0988437503

“BrandingPays, a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools.”

the brand called you

The Brand Called You
By Peter Montoya
http://www.amazon.com/The-Brand-Called-Brand-Building-Indispensable/dp/0967450659

“Personal Branding is who we are, authentically and without anything held back, crafted and communicated in a way that maximizes our influence with the people who can make us successful. This is the focus of The Brand Called You, the most authoritative resource to date on what makes Personal Branding effective, the principles behind the success of any brand, and the strategies any business owner can use to become the inevitable choice for anyone seeking a product or service.”

the personal branding phenomenon book

The Personal Branding Phenomena
By Peter Montoya
http://www.amazon.ca/The-Personal-Branding-Phenomenon-Advancement/dp/1460995473

“The Personal Branding Phenomenon is about taking control, whether you’re an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you’ll take a high-level, clinical look at how and why Personal Branding works – and how to leverage it to your advantage.”

career distinction book

Career Distinction: Stand Out by Building Your Brand
By William Arruda and Kirsten Dixson
http://www.amazon.ca/Career-Distinction-Stand-Building-Brand/dp/0470128186

“Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today’s dynamic and ultracompetitive workplace. You’ll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.”

high visibility book

High Visibility: Transforming Your Personal and Professional Brand
By Irving Rein
http://www.amazon.com/High-Visibility-Transforming-Personal-Professional/dp/0071456805

“Today, it’s not just what you know or who you know–it’s who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.”

the brand yu life book

The Brand YU Life: Re-thinking who you are through Personal Brand Management
By Hajj E. Flemings
http://www.amazon.ca/The-Brand-Life-Re-Thinking-Management/dp/0977138801

“The Brand Yu Life is a passionate account of personal branding, where the author mixes case studies, quotes, compelling graphics and workbook elements to help you discover your calling in life and build your personal brand.”

 

There are many books, blogs and guides out there on personal branding and just approaching the loads of material can be quite daunting. We love to hear from you and your feedback is very valuable to us. Which book(s) did you find the most helpful and inspiring? How has taking control of your personal brand helped your business or career?

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