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Alaa Hassan

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How I Ended Up In the World of Conversion Rate Optimization (CRO)

April 4, 2015 by alaahassan

I’m programmer. So how did I end up providing conversion rate optimization services to clients in eCommerce?  That’s exactly what I’m going to share with you in this post.

world of CRO

It all started back in late 2000 when I decided to jump into the most exciting industry — eCommerce. I just graduated from college in Computer Science Technology and figured that this is where I should be focusing my energy.

Fast forward 13 years, I landed in the world of Conversion Rate Optimization May 30, 2014. For years, I’ve been improving every aspect of our online business including CRO, but never really went deep in it.

I think what really played a big role in this decision is the fact that I recently launched my web agency thinking that online marketing is where I can find new opportunities. But when I started working with clients, I noticed how saturated the market was and the fact that there was nothing unique about my firm, I figured I really had to change my strategy.

I wanted to offer a service that companies really needed but don’t have the time nor the experience or patience to deal with. I wanted something that can bring ROI for years and not just 1 month.

I wanted to bring value that was unique. I wanted to deal with all aspects of online business and not just marketing or SEO.

Hence, I discovered CRO!

Now, I offer conversion rate optimization services & CRO Training.

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