Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

Business Life

How to Become a Conversion Rate Optimization Expert

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How to become a CRO expert

Even with 13+ years of eCommerce experience, over 6 yearly speaking engagements & helping dozens of clients through my agency, I still feel it’s not enough in order to be considered an expert.

I decided to pursue the world of conversion rate optimization because it involves all sorts of knowledge I’ve acquired over the years in eCommerce — it’s also fun & challenging!

I’m committed in learning everything there is to know about CRO in order to teach it to others & sell my services to businesses that request it.

But today, I felt a little intimidated by all the CRO experts already out there doing their thing.

Then I stumbled on this blog post:
How to Become An Expert on Nearly Any Subject

So happy I did because I am more motivated now.

Key points:

  • Make it Easy
  • In order to Learn, teach
  • Begin with the end in mind

CRO world, here I come!

How to Improve Your Business Watching The Montreal Canadiens

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Marc Bergevin

It’s been an incredible year for Montreal’s hockey team.  Our goalie is phenomenal, P.K. Subban is simply exciting to watch & teamwork is beyond incredible.

If you ask any serious hockey fan what’s so different about this team vs a couple of years ago, you would get a never ending list of reasons…starting with the fact that we finally got rid of Gomez 🙂

I’m not a hardcore follower of hockey myself but in my opinion, the reason why the Montreal Canadiens are improving year of year is due to amazing Leadership.

Pay attention to the owners, the management team, the coaching staff & even the supporting staff before, during & after each game.  They support their team!
The overall mood has changed & this starts from the top & not from the ice.  This teams is growing – it will eventually mature & lead us to a Stanley Cup win.

In business, leadership plays a big role, but someone has to play it!

10-Great-Leadership-Quotes

How One Employee Can Potentially Ruin Your Business

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Unhappy Customer Service

In the past 2 weeks, I had to visit the offices of Revenu Quebec, a Government agency (AKA my favorite business partner, and maybe yours if you live in Quebec).  I had to finalize some paperwork that was messed up in the past couple of years.

I was already dealing with a lot of headaches regarding this matter and wasn’t really in the mood of having to deal with employees at the agency.

Why? Well let’s just say they have this known reputation of being arrogant, unfriendly, only want to speak in French & barely smile.

My Visit to Revenu Quebec turned out to be…….

let’s just say…. the total opposite of what I expected.

I was greeted with a beautiful smile.  I was given a number and was immediately called to Booth #7 for assistance.

The gentleman who handled my situation was beyond helpful and truly cared about helping from A to Z.
He was smiling, spoke both French & English, we chatted about life and got everything resolved during that session.  He even gave me his email in case I needed something else.

I left HAPPY & my  perception towards that division of the Government totally changed.

Not so fast!

This week, I had to pass by once again and guess what? It was the total opposite.

I was greeted by someone who wasn’t happy being there. No smile and rude to a point where I recommended that I see the previous employee since he was familiar with my case. That wasn’t a wise choice from my part.

That person really ruined the experience simply by being unfriendly & not giving me 100% of her dedication. The session was full of attitude.

Imagine this..

How many clients have you lost due to unhappy customer experiences?

1 employee can potentially ruin the relationship and drive customers away to the competitor without you ever noticing it.

Revenu Quebec has no direct competitors since I have to deal with them no matter what…..but is that true?

How many people have left the province of Quebec due to unhappy experiences?

It’s something to think about.  The Customer is in charge & is always right!

DISCUSSION: Are we more productive on Weekends…

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Are we productive on Saturdays

Who doesn’t like having the weekend off?

But for some reason, I feel that I am sometimes a little more productive on Saturdays! Not sure why exactly, but it  may be the fact that the regular routine is abolished and having some sort of flexibility allows our brain to be at ease when working on the weekend.

One thing for sure, I get less interrupted when I am working on days where not all my staff is present.  It allows me to brainstorm, re-evaluate current processes and just think!

Let’s just say…….I love dreaming while at work on Saturdays!  Innovation is best accomplished when relaxed!

The Best eCommerce Blogging Platforms for Fashion

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Best blogging platforms for fashion

Blogs play a key part in the pushing an online business over to the next level. Not only are blogs used by businesses as a means of updating users with their latest news, blogs are also started and managed by people who are obsessed with any particular niche or market. It is absolutely necessary to make connections with the crazed individuals behind these blogs. Not only can they do product reviews with images from your brand, they can also reach a larger following of people who may read their site everyday and know very little about what you have to offer. Here is a compiled list of the best blogging platforms for you to rave about your latest products and make connections.

WordPress

No worries if this is your first blog, WordPress offers free support in getting started and operating your blog. Many in the eCommerce realm and online businesses use WordPress because of its professional design appearance and ease of use. Many companies in every market use the platform for their blogging needs, as well as some who utilize it as their complete eCommerce site.

Visit website: http://wordpress.org/

Blogger

Google’s blog platform, Blogger has a variety of different themes and designs that allows you to choose the one that best suits your brand. It also has a dashboard for easy access to all of the blogs that you keep up with, in addition to a small excerpt from their latest posts. See what other established bloggers are talking about and how their followers are interacting with their content.

Visit website: http://blogger.com/start

Ghost

The goal of Ghost’s blogging platform is to get the blogger away from formatting and layout, freeing up more time for actual blog writing. They offer formats for a variety of different electronic devices, including its mobile friendliness. What this means for your brand is the ability to publish a new blog post, then copy the link and insert it into Facebook and Twitter, or Instagram the images within the post to generate a response from your followers and to keep them updated.

Visit website: https://ghost.org/

Typepad

Ever heard of that company named Amazon? Well, they use Typepad for their blog. This platform offers one-on-one support from their team of experts as well as a variety of different pricing options. It provides the option of publishing posts via mobile, desktop, and email as well as a collaborationg with Google Analytics to keep up with traffic and stats.

Visit website: http://www.typepad.com/

Tumblr

Tumblr is considered a microblogging platform and social networking site. What does this mean? Tumblr will allow you to post images and videos and other short content to your blog. Whether you want to talk about or post images of your products, Tumblr allows it.  Others can follow what you are doing on Tumblr, and with the rollout of their new @Mention feature…find out who’s talking about your business and merchandise!

Visit website: https://www.tumblr.com/