alaahassan

Stop Giving Yourself Excuses and Find the Time to Invest In Yourself

October 13, 2015 by alaahassan

Listen to the first 0.45 seconds………this is why I’m working my butt off & I love it!

Overnight success seems good on paper or when you say it but in reality it doesn’t exist

Posted by Gary Vaynerchuk on Tuesday, October 13, 2015

It’s not easy building something but you gotta keep pushing even while your friends are relaxing and having fun.

It was a beautiful long weekend in Canada but yet, I got to invest time in my projects Friday night, Saturday morning, Sunday afternoon and Monday morning and……I still had time to meet friends, family, eat out, enjoy the beautiful weather and watch 3 episodes of Sopranos. Best part is, it doesn’t feel like work.

You have no time to invest in yourself? come on…..seriously?

Have a fantastic week tribe!

The Quickest & Easiest Way To Showcase Your Personal Brand Using Your Facebook Cover

October 12, 2015 by alaahassan

Your personal brand wouldn’t be complete without you being active on Facebook. I currently have a personal profile as well as a Facebook page.

Here’s how you can design your Facebook page cover photo to better showcase yourself.

What to include:

Your name (Alaa Hassan)
What you do (eCommerce Advisor, online marketer, conversion optimizer)
What differentiates from everyone else (14+ years of experience)
Your picture
A supportive background (keyboard)

You can use Canva.com to create the image (it’s free). Make sure the size is 851 x 315 pixels. Learn more about image sizes on Facebook.

Click here to create a Facebook page for your personal brand.

How to Turn Your Instagram Bio Into a Website Traffic Generator

October 11, 2015 by alaahassan

If you’re like me, you should have a pre-defined purpose for investing time and money into your personal Brand. I usually recommend to people they answer these 3 questions before even spending a minute on their brand.

Over the past year, I’ve been very active on Instagram, one of the most popular visual (video & images) social networks out there. I decided to showcase my personal life on it as well as generate awareness of what I do for living. It’s somewhat part of my AIDA strategy.

The end goal is to make people take action by either hiring me as an eCommerce advisor or purchase some of my digital eCommerce training products.

On Instagram, you only have 1 way of generating traffic to your personal website using a clickable url which is available in your bio. It surprises me how many people forget to add one.

On my personal profile, I’ve been testing different websites. One of them was my own AlaaHassan.com and now, I’m testing my Clarity profile URL where people can book a call with me to discuss anything eCommerce related.

The Clarity URL is somewhat straight to the action I want people to take when they discover me whereas my website focuses more on helping people learn about who I am.

I figured why not send people directly to my booking page on Clarity since they somewhat know already who I am and what I do by simply reading my BIO as well as browsing my pics on Instagram.

So far, it’s working well 🙂
Got a couple of calls and loving it!

Try it. You should test different links and I recommend you use Bit.ly to track website clicks.

Have fun!

Advertising my Personal Brand with Facebook Ads

October 10, 2015 by alaahassan

Last night on my way back home from the office, I was somewhat interested in learning more about how to improve my current conversion funnel for my personal brand.

I stumbled on this post by Crazyegg that speaks about the concept of creating a funnel using the AIDA concept.

A = Awareness

I = Interest

D = Desire

A = Action

I’m still tweaking mine but I somewhat know what I’m trying to achieve here. The ultimate goal is to have people either hire me as an advisor or purchase some of my online trainings. This means I have to focus mainly on generating Awareness, Interest and the Desire in working with me.

Today, I decided to launch awareness of who I am and what benefit I can bring to online retailers struggling with their eCommerce business. The first campaign is going to be on Facebook.

1. Generate awareness of my personal brand by promoting my Facebook page. This way people know who I am.

2. Generate awareness for my most popular service of providing eCommerce advising calls. This service is sort of a step in the door for me. It allows people to test my knowledge by minimizing the cost and risks associated with hiring a professional.

Let’s see how the ads perform. Stay tuned…

The Most Popular Personal Branding Posts on Medium.com

October 9, 2015 by alaahassan

Lots of people have many things to say about personal branding including myself. Recently, I’ve been using Medium.com a little more than usual. I found many interesting posts about all sorts of topics including personal branding.

I decided to curate the best ones to help you improve your brand.

The Naked Truth Behind Personal Branding by Cristina Juesas

The Personal Brand Myth – Becoming More Human and Less Machine by Jeremiah Gardner

Why You Need a Strong Personal Brand & How to Build One by Leonard Kim

7 Proven Tips for Using Slideshare for Personal Branding by Matthew Capala

40+ Social Media Tools for Personal Branding by Brian Fanzo

5 Components of an Awesome Personal Brand by Nicholas Scalice

What’s Your Story? Personal Branding 101 by Brian Fanzo

Testing Medium.com for My Personal brand

October 9, 2015 by alaahassan

Last night, I decided to invest an hour a week back into Medium.com

Back in April, I wrote a post on my eCommerce blog called “An Introduction to Instagram Marketing for eCommerce”.
https://ecommercetrainingacademy.com/introduction-to-insta…/

During that time, I had also written a short intro post about the importance of using Instagram for eCommerce on Medium.com and linked to my original blog post.
https://medium.com/…/3-reason-why-you-should-use-instagram-…

So last night, I was curious to see the traffic stats of that Medium post.
Nothing crazy but it’s interesting to see how many people found it directly on the Medium search (see pic).

My original post is ranking well on Google as well. Could Medium.com have had an effect on that ranking?

Not sure but I will test some more content.

Have you had any success with medium.com?

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