Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

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Who Are the Experts in Conversion Rate Optimization?

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Who is a CRO expert?

One of the best ways to learn about a new topic, an industry or a specific trade is to learn from the top experts living it day by day.

I decided to search for those experts out there using one of the most powerful tools available to all mankind…..Google.

Here’s what I found on page 1 of search results:
(I searched “Conversion Rate Experts”) & found a great post by Crazy Egg

List of CRO Experts

To make it easy for everyone, I created a list of the top CRO to follow on Twitter from that blog post.

Enjoy!

How Much Tip Is Too Much?

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how much do you tip?

I am a firm believer of tipping people who go out of their way to comfort you & make you happy. Maybe you’ll never see him again, but this person will treat the next passenger even better since he saw how you appreciated his service.

It’s just another way of making this world a better place, one connection at a time

Same thing at a restaurant. If they greet me with a smile, care to fillup my glass of water before I even have to ask them, smile, recommend items from the menu based on their experience and care enough to reassure me of my selection, smile…….you notice how many times I said smile & Care…….

Smiling & Caring are one of the easiest ways to get tipped well…especially by me ☺

How to Become a Conversion Rate Optimization Expert

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How to become a CRO expert

Even with 13+ years of eCommerce experience, over 6 yearly speaking engagements & helping dozens of clients through my agency, I still feel it’s not enough in order to be considered an expert.

I decided to pursue the world of conversion rate optimization because it involves all sorts of knowledge I’ve acquired over the years in eCommerce — it’s also fun & challenging!

I’m committed in learning everything there is to know about CRO in order to teach it to others & sell my services to businesses that request it.

But today, I felt a little intimidated by all the CRO experts already out there doing their thing.

Then I stumbled on this blog post:
How to Become An Expert on Nearly Any Subject

So happy I did because I am more motivated now.

Key points:

  • Make it Easy
  • In order to Learn, teach
  • Begin with the end in mind

CRO world, here I come!

Are You Addicted to Podcasts? I Know I am!

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I Love Podcasts

After switching from Samsung S4 smart phone back to the iPhone, I’ve discovered a new world that has truly changed the way I consume knowledge.  The world of Podcasts!

Before listening to podcasts, I was consuming knowledge through:

  • Books (physical & digital)
  • Online articles/blog posts
  • School
  • Conferences, Seminars, Workshops

But all those channels wouldn’t allow me to multi-task (I could be wrong about the school part because I would be on Facebook while the teacher was lecturing).
With podcasts, I’m able to consume them while..

  • Driving (to work, drop/pickup my daughter from school)
  • Working on the computer
  • At the gym
  • Walking

Being able to consume knowledge while I was driving and working out is simply priceless.  Those 2 activities would require usually 2 hours of my daily routine.  Before I would simply listen to the radio or whatever was playing at the gym and think about a million things.  But now, I’m actually digesting new thoughts, ideas and perspectives from podcasters that have interesting life experiences to learn from.

You should really give it a try…it might actually allow you to discover your true passion.

Here’s a short list of some podcasts I’m currently subscribed to:

 

How to Improve Your Business Watching The Montreal Canadiens

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Marc Bergevin

It’s been an incredible year for Montreal’s hockey team.  Our goalie is phenomenal, P.K. Subban is simply exciting to watch & teamwork is beyond incredible.

If you ask any serious hockey fan what’s so different about this team vs a couple of years ago, you would get a never ending list of reasons…starting with the fact that we finally got rid of Gomez 🙂

I’m not a hardcore follower of hockey myself but in my opinion, the reason why the Montreal Canadiens are improving year of year is due to amazing Leadership.

Pay attention to the owners, the management team, the coaching staff & even the supporting staff before, during & after each game.  They support their team!
The overall mood has changed & this starts from the top & not from the ice.  This teams is growing – it will eventually mature & lead us to a Stanley Cup win.

In business, leadership plays a big role, but someone has to play it!

10-Great-Leadership-Quotes

How One Employee Can Potentially Ruin Your Business

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Unhappy Customer Service

In the past 2 weeks, I had to visit the offices of Revenu Quebec, a Government agency (AKA my favorite business partner, and maybe yours if you live in Quebec).  I had to finalize some paperwork that was messed up in the past couple of years.

I was already dealing with a lot of headaches regarding this matter and wasn’t really in the mood of having to deal with employees at the agency.

Why? Well let’s just say they have this known reputation of being arrogant, unfriendly, only want to speak in French & barely smile.

My Visit to Revenu Quebec turned out to be…….

let’s just say…. the total opposite of what I expected.

I was greeted with a beautiful smile.  I was given a number and was immediately called to Booth #7 for assistance.

The gentleman who handled my situation was beyond helpful and truly cared about helping from A to Z.
He was smiling, spoke both French & English, we chatted about life and got everything resolved during that session.  He even gave me his email in case I needed something else.

I left HAPPY & my  perception towards that division of the Government totally changed.

Not so fast!

This week, I had to pass by once again and guess what? It was the total opposite.

I was greeted by someone who wasn’t happy being there. No smile and rude to a point where I recommended that I see the previous employee since he was familiar with my case. That wasn’t a wise choice from my part.

That person really ruined the experience simply by being unfriendly & not giving me 100% of her dedication. The session was full of attitude.

Imagine this..

How many clients have you lost due to unhappy customer experiences?

1 employee can potentially ruin the relationship and drive customers away to the competitor without you ever noticing it.

Revenu Quebec has no direct competitors since I have to deal with them no matter what…..but is that true?

How many people have left the province of Quebec due to unhappy experiences?

It’s something to think about.  The Customer is in charge & is always right!