Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

3 Questions to Ask Yourself Before Investing a Single Minute (or Dollar) in Your Personal Brand

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3 Questions to Ask Yourself Before Investing in Your Personal Brand

Let’s face it. Reality is that you want to have a valuable personal brand and be known within your network.

Great.

But why exactly do you want that?

There are lots of great advantages in having a powerful personal brand, but I want to share with you 3 questions you need to ask yourself before investing time or money in it.  It will help you focus and understand the true meaning of what you’re trying to achieve from your efforts.

Take a moment and ask yourself:

1. Who Am I?

It’s a simple question to ask yourself but you know what, many of us don’t have a clue who we truly are and want to be remembered as. It’s not about your name or where you come from or what degree you have.

It’s about your personal value proposition.

  • Who you are?
  • What you do?
  • What differentiates you from everyone else?

Your Brand by Jeff Bezos

 

2. What Am I Trying to Achieve with my Personal Brand?

Now that you know who you are, ask yourself what exactly are you trying to achieve with investing in your personal brand?

  • Do you want to land your dream job?
  • Do you want to  get a new client?
  • Do you want to boost your salary?
  • Do you want to speak at events?
  • Do you want to be recognized as an expert in your field?
  • Do you want people to buy your product or service?
  • Do you simply want to make more money?
  • Do you want people to join your movement or tribe?
  • Do you have your message to be heard?

Simple questions to ask yourself in order to figure out what is it that you’re trying to achieve from your efforts.

 

3. Why Am I Investing in My Personal Brand?

We all have reasons why we do what we do.  When it comes to your personal brand, you might be trying to get a higher salary or get hired by a large company, whatever it is, you need to know why are you even trying to do that.

For example, simply stating that you’re investing in your brand because “you want more money” is not enough.  Ask yourself “why do you want more money”.

  • Are you looking to improve your lifestyle?
  • Do you want more freedom?
  • Do you want more time to spend with your family?
  • Do you want to be able to travel the world?
  • Are you trying to buy something (house, car)?

The WHY is what will make you want it even more.  It will push you harder to achieve your goals.

Try it.  Ask yourself these 3 questions even if you’ve already started investing in your personal brand.  You will be surprised by your answers.