Alaa Hassan

The Most Passionate eCommerce Coach & Advisor

How I Created My First Black Friday Deal for My Services

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Black Friday Deal for Services

This morning, I woke up to an inbox full of emails about Black Friday.  Some were good while others were simply a total waste of time.  I did finally get my copy of Scrivener for $20, a tool I plan on using to create and manage my blog writing.

All those emails made me think: Why not use this opportunity to test out my own Black Friday promotion for my eCommerce advising services.

I am aware that online business owners are very busy right now and barely have time to scratch their heads.  Some might be planning their 2015 projects while others might be dealing with many business challenges such as under-performing marketing campaigns or dealing with lower conversion rates.

Why not offer them a deal that they can use during this holiday season and also take advantage of in the new year to help them improve their online business?

Here’s what I did

I usually charge $150/hr for my VIP Advising sessions.  I decided to lower the price to $75/hr until midnight of Nov 28, 2014.  I also offered people a maximum of 5 hours that they can buy and bank for later use.

Here’s the email message I sent out this morning using GetResponse, (my email software)

Hi [[firstname]]

It seems that everyone is having some sort of Black Friday deal going on.
If you’re like me, I buy certain things I might not need now but will use in the coming months.
That’s when I got my Aha! moment and decided to create for you an exclusive offer.
This promotion will end tonight at midnight (Nov 28 2014).
This is your chance to get 1 hour of VIP eCommerce advising for only $75 USD. You will save 50%! I usually charge $150/hr for this package.
You can buy up to a maximum of 5 hours in bulk – one time.  Great way to start your 2015 planning.
All you have to do is reply to this email and I will send you an invoice for the amount of hours you need.
As always, if you have any questions, I’m here to help.
Cheers!
– Alaa

As you can see, it’s a very simple email and with easy to follow instructions.

This offer not only is targeted for people within my own list, which most of them are online business owners or have a website of some sort, but also has a sense of urgency (expires at midnight).

I made the offer irresistible not only from a pricing perspective, saving them 50%, but also from the flexibility aspect of being able to use it for the new year.

If you provide services, you should try these types of promotions.  Don’t just sit there and watch everyone taking advantage.  Do the same!

What type of Black Friday promotions have worked for you?