I was on my way back from speaking in Atlanta at IceRetailer, an eCommerce conference hosted by my good friend John Lawson, when I noticed this new marketing campaign.
Ugg Australia, a company that sells men’s and women’s boots, displayed its products in some very cool transparent plastic cubes. They caught my attention as soon as I arrived at the baggage claims area in Montreal’s airport.
3 Positive Things I Noticed About the Boots
- Good quality (they didn’t look cheap)
- Perfect for our cold winter in Montreal
- Many styles to choose from for both men and women
One thing you’ll notice in the baggage claim area is how many people are using their phones while waiting for the carousel to start moving. I was one of them.
I did see a pair of boots that my wife would like to have but Ugg Australia forgot to make it easy for me to order them.
3 Things Ugg Australia Can Improve in This Campaign
- Add a product name or model #
- Display your website URL & how easy it is to ship to Montreal (is it free?)
- Which store carries them or Do you ship to store?
Those small tactics aren’t really hard to implement but can truly improve the campaign.
You’ll notice that even big companies such as Ugg Australia can make marketing mistakes. Learn from them and make sure you avoid them within your own business.