When you run multiple online businesses, you need to keep track of your performance. Goals & objectives must be set ahead of time and a clear action plan must be put in place in order to attain them.
Here’s a great quote by Lord Kelvin:
“If you can not measure it, you can not improve it.”
Everything I do online must be measured. There’s no point of doing them if you can’t monitor the performance of all your efforts. Keeping track of everything allows you to see a bigger picture of things. If something works well, find out why and try to duplicate it and make it better. If something fails, find out why it happened and plan so that it doesn’t happen again.
First thing in the morning, I launch all my website analytics software. I can see how much money we made across all channels, how many visitors came to our website, the performance of our marketing campaigns and much more. I wrote about some amazing tools you can use for website analytics on my eCommerce Blog. In addition, do consider using some sort of project management tools to help you stay on top of your own productivity.
Enjoy your morning!
– Alaa